Plastic Recycling Is Broken—And It’s Not Your Fault
For decades, we’ve been told to rinse, sort, and recycle to save the planet. Entire campaigns have guilt-tripped consumers into believing that plastic pollution exists because we don’t try hard enough. But here’s the uncomfortable truth: plastic recycling was never designed to succeed at scale.
The real culprits? Chemical complexity, engineering constraints, and an economic model that rewards virgin plastic over circular systems.









Recent Comments